How Can I Promote My Greeting Card Business? Tips for Marketing Your Greeting Cards Business

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  • Conduct Greeting Card Market Research
    • The largest segment of the greeting card market is seasonal cards for holidays like Christmas, Valentine’s Day, and Mother’s Day.
    • Greeting card prices can vary from 50 cents to more than $10 – with a price point for every consumer and sending occasion.
  1. Choose your niche
  2. Write a business plan
  3. Apply for licenses, permits, and insurance
  4. Find a spot to sell your cards
  5. Obtain small business funding
  6. Order and manage your supplies
  • The market for greeting cards generates $7.5 billion in revenue each year.
  • American consumers buy about 6.5 billion greeting cards every year.
  • The global Greeting Cards market is estimated to be worth US$ 7508.8 million in 2022. It is expected to reach a value of US$ 6530.4 million by 2028.
  • The global greeting card market is forecast to be worth $6530.4 million by 2028, leaving plenty of room for independent sellers to enter the industry.

There are five methods you can use to make and sell greeting cards on the web:

  • Upload designs to print-on-demand sites like Zazzle
  • Sell handcrafted cards on Etsy or another marketplace
  • Build a website to sell your cards
  • Sell messages and designs to existing greeting card companies
  • Fulfill custom greeting card requests on freelance sites

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