The Resilience of the Printing Industry
The printing industry is far from dead. What does a print broker do? A print broker helps businesses find printing services, provides options, and negotiates rates. There is no set markup; it varies.
Challenges and Opportunities in Print Media
The Internet has eaten at print media. Print-ad sales fell after the credit crisis. As a result, papers closed or went bankrupt. If predictions are believed, more papers will shut down.
Consumer Behavior and Multi-channel Approaches
Research revealed property professionals who used print and digital channels moved inventory for a higher price and faster. Consumers will no longer come; you’ve got to go to them. By using both channels, you can reach your audience at the right time.
Technological Advancements and Adaptation
Thirty years ago I saw my first calculator. It cost $500. Today you can buy them for $2. We shouldn’t underestimate technology and how accessible it can become. Tablets are already popular. Newspapers must alter, finding what they are best at financially. If you don’t adapt, you die out.
The Appeal of Print and Evolution of Media Consumption
Print appeals to the senses. It’s heavy, glossy and tactile. Books, magazines and newspapers are evocative in a way no electronic format can be. But what happens when new e-readers come out? Will old models be discarded?