Orangetheory Fitness Franchise, LLC sells franchise licenses. Franchisees purchase the rights to open and operate Orangetheory fitness studios. Individuals or companies purchase a franchise territory and location rights from Orangetheory Fitness Franchise, LLC. They then independently own and operate their local Orangetheory studio.
Initial Investment and Profit Potential
The total investment to begin an Orangetheory Franchise ranges from $563,529–$994,121, including an initial franchise fee of $59,950. Ongoing royalties and other expenses also need to be considered. Profit potential depends on location and other factors.
Workout Concept and Global Reach
Orangetheory is a heart-rate based total-body group workout. There are 2,500 locations globally. The workouts combine science, coaching, and technology. As of 2020, the chain has over one million members.
Largest Franchisee and Revenue
Honors Holdings, led by CEO Jamie Weeks, is the largest franchisee, owning over 130 OrangeTheory studios and employing over 1,000 people. In 2017 Prospect Hill Growth Partners became a major equity partner. Franchise owners can make over $200,000 per year. Revenue and franchises continue to grow. Many franchisees own multiple units.