Steps to Starting a Radio Station
- Apply for a license
- Establish funding
- Research your market
- Choose equipment
- Get studio space
- Hire staff
- Develop programming
- Promote station
- Attract audience
- Setup server
- Find frequency
- Allocate budget for marketing
Costs of Starting a Small Radio Station
How much does it cost to start a small radio station?
The cost of starting a radio station can vary from $10,000 to $100,000 depending on the size and scope. Key expenses include licensing fees, broadcast station construction permit, and equipment purchases.
Many broadcasters first test with online radio, then take it terrestrial once established. Starting an internet radio station reaches global audiences with cheaper licenses and no range limitations.
A detailed breakdown:
- Licensing Fees: $10 to $15,000
- Studio Space Rental: $2,000 to $4,000 per month
- Equipment: $5,000 to $15,000
- Staff and Labor Costs: $2,000+ per month
- Marketing Budget: $5,000+
- Miscellaneous Costs: $1,000+
Revenue Generation for Small Radio Stations
Do small radio stations make money?
Small radio stations make money in a variety of ways. Advertising revenue is a major source of income. In addition to advertising, stations also make money from sponsorships, events, and selling content to other stations.
While costs vary, small stations can be profitable with careful planning and adequate startup funding. Buying an existing station instead of building a new one can also lower initial costs.