Introduction to Convenience Stores
A convenience store is a small retail business designed for customer convenience. These stores sell everyday essentials like snacks, beverages, tobacco, grocery items, and more. Convenience stores emphasize location and accessibility, with many open 24 hours. Prices are often higher than supermarkets due to smaller inventory and wholesale ordering. The target customer is typically a blue-collar male aged 18-34, with beer and cigarettes representing a large portion of sales.
Historical Background
The first chain convenience store opened in Dallas, Texas, marking a shift in retail convenience.
Key Features of Convenience Stores
- Convenience stores are smaller in size, approximately 2500 square feet, and keep limited stock compared to supermarkets.
- They are usually located near gas stations, shopping malls, or highways for easy access.
Purpose of Convenience Store
A convenience store serves as a retail point of sale offering a limited range of essentials, prepared foods, beverages, tobacco products, and more. It aims to provide quick and accessible shopping experiences for customers.
Mission Statement
Convenience stores strive to offer convenience through their strategic locations and extended hours of operation. The emphasis is on providing essential items in a convenient setting, catering to customers’ urgent needs.