Coffee Labeling Guidelines
Coffee labels tell stories and connect drinkers to brews. Follow guidelines to produce quality products retailers want. Catch consumers’ eyes with unique packaging and labels. Bags come in industry-standard sizes, nitrogen-flushed for freshness.
Buyer Personas and Targeting
Buyer personas identify target customers – their age, coffee, and buying habits. Higher prices mean smaller audiences. Consider your production, pricing, and competitors.
Coffee Label Contents
Identify the essential elements that should be included on your coffee label. These typically include the brand name, coffee variety, origin, roast level, and any certifications or special attributes.
Fair Trade in Coffee Production
The commodity price of coffee bears no relation to production costs, often falling below them. Fair trade aims to improve farmer livelihoods through more equitable systems with minimum prices and premiums.
Craft and Design of Coffee Labels
Craft a visually appealing and memorable design for your coffee label. Consider incorporating imagery, patterns, or illustrations that reflect your coffee’s personality.
FDA Requirements for Coffee Labeling
The FDA requires no harmful contaminants or dirt in coffee and limits additive use. Fair trade certification ensures labor and environmental standards are met. FDA regulation focuses on ensuring product safety, effectiveness, and quality through a rigorous approval process.