Red Bull’s Revenue and Marketing Strategy
In 2020, the company’s global revenue was about 6.31 billion euros. Red Bull was the leading energy drink brand in the United States in 2020. From 2011 to 2020, Red Bull’s revenue worldwide ranged from about 4 billion euros to over 6 billion euros.
Red Bull’s Sales Figures and Profitability
Red Bull is a marketing machine. In 2019, 7.5 billion cans were sold, generating $6 billion in revenue. A third of that revenue gets reinvested into marketing. In 2020, 7.9 billion cans of Red Bull were sold worldwide, up 5.2% from 2019. Group sales grew 4% from 6.067 billion euros to 6.307 billion euros. It spends heavily on advertising yet remains very profitable. A can costs $0.09 to make and sells for about $1.79 on average.
Red Bull’s Global Presence and Success
Red Bull is sold in 171 countries. In 2020, 7.9 billion cans were sold worldwide. Its wide availability in stores and venues has contributed to its success.