Research Findings Summary
The team collected data from various sources and conducted surveys to gather insights into customer needs and preferences.
Key Findings
- Customers prefer a user-friendly interface that is easy to navigate.
- The majority of respondents indicated a preference for online shopping due to convenience.
- Mobile compatibility is crucial as many customers access the platform through their smartphones.
- Quality customer support greatly impacts customer satisfaction and retention.
- Pricing was identified as a significant factor influencing purchasing decisions.
- Personalized recommendations based on browsing history were well-received by customers.
Conclusion
Based on the research findings, the team recommends focusing on improving the user interface for better usability, enhancing mobile compatibility, providing quality customer support, and implementing personalized recommendations to drive customer engagement and increase sales.