Trademark Registration Process
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A lawyer is not required to register a trademark. However, hiring legal counsel is strongly recommended. Hiring a trademark attorney saves stress and doesn’t cost much.
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Registering a trademark helps protect a name or brand from theft as a business grows. You can start the process on the U.S. Patent and Trademark Office’s website.
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Any person can register trademarks with the USPTO. The initial application and filings can be completed online. The filing fee is $325 or $275 if filed electronically. You may need to submit additional applications for each good or service category.
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Aspects like conducting searches are best handled by an attorney. Filing a trademark application can be complex, requiring adherence to many rules.
Benefits of Using a Lawyer
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By using an online platform you’ll get automatic assistance from lawyers to register a trademark locally or nationally. Lawyers provide expertise that makes the process easier, screening trademarks for acceptability and uniqueness.
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They have tools to measure ingenuity nationally and internationally. Trademarks with numbers, symbols, or dictionary words often don’t capture imagination well.
Filing for a Trademark
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While it is possible to file a trademark application by yourself, the complexities of the process and numerous opportunities for error are best avoided when utilizing the professional services of a trademark attorney.
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From powerful trademark search engines that analyze your mark’s chances of registration to knowledgeable assistance in responding to issued Office Actions, there are many benefits to having a trademark attorney on your side.