Overview of Billboard Investment
Prices can range from $1,000 for smaller billboards in rural areas to over $150,000 for large digital displays in major cities. Additionally, you may need to pay fees for permits or other legal requirements before you can install your billboard. Buying a billboard is expensive, but it can be worth the cost if managed correctly.
Starting Your Own Billboard Advertising Company
One of the simplest ways to invest in billboards is to start your own billboard advertising company. You’ll have to go out and find locations that you can either lease or buy and set up the billboard structure, and approach companies to advertise. Starting your own company is always challenging, especially in this highly competitive area.
Investment Options and Costs
You can buy a billboard for between $650 and $2.4 million, then rent it out in six-week increments. Prices vary by location. BillboardsForSale.org will also help you find billboards that you can afford.
In general, billboard advertisements typically stay up for at least four weeks, but most campaigns last several months. For example, a business that is looking to run a branding campaign to establish consumer awareness and brand recognition is likely to leave their billboard advertisements up for six to twelve months.