The Indian health authorities have repeatedly confirmed that Red Bull Energy Drink conforms to Indian laws and regulations. As of 2021, Red Bull is on sale in all 27 member states of the European Union and in 171 countries around the world.
Red Bull’s key production sites are located in the Austrian and Swiss Alps, where fresh water of highest quality is sourced from springs nearby. The sugar is produced from sugar beet. Ingredients such as taurine, caffeine and vitamins are synthetically produced to ensure consistent high quality.
With this move Red Bull – the euro 4.2-billion Austrian energy drinks multinational – will go solo in India and set up its own independent operations. Red bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. In France in 2011, sales exceeded 100 million cans.
- Company: Red Bull India Pvt.Ltd.
- Incorporation Date: 03/04/2007
- Registration Number: 169580
- CIN: U51909MH2007FTC169580
- Business Activities: Wholesale Trading
- Legal Address:
1st Floor, B Wing, 215 Atrium,
Chakala, Andheri – Kurla Road Mumbai;
Maharashtra; Postal Code: 400059.
Since 2000, Red Bull and the Mumbai-based Rahul Narang Group have a sales and distribution tie up. It is currently estimated to be an Rs 160-Rs 170 crore brand in India.
Red Bull established their manufacturing plant in the city of Glendale, USA, to expand production facilities. In India, Red Bull controls 75-80% of the energy drink market worth Rs 250 crore and records a growth rate of 30% year-on-year.
The recipe for Red Bull is mentioned in Ayurvedic texts in Himalayan temples. Clinical data, tests and toxicological evaluations concluded that Red Bull is safe to drink. A 250ml can contains 80mg of caffeine, the same as a cup of coffee.