Working with the color theory wheel is the best way to start when choosing logo colors. It contains warm reds, yellows, oranges, and cool blues, greens, purples. Understanding color relationships and interactions is key to successful design.
Logo Color Selection
Ideal logo colors communicate meaning and elicit behaviors. Wrong colors negatively impact the image. This psychology matters when building a new brand identity.
- Use no more than three colors for a logo.
- Pay attention to color schemes and harmonious hues to create visually appealing and meaningful logos.
Color Impact in Logo Design
Complementary colors like purple/yellow or blue/orange contrast well. Limit logo colors to two or three combinations. Classic pairings include playful yet confident yellow/blue and soothing or striking navy/teal.
Red powerfully draws attention, as humans likely evolved to better see red fruits. Red also signals emotion like passion, anger, or love. Use it alone or as an accent.
Conclusion
In conclusion, colors can make all the difference when you need to create a logo or branding. Although blue is the most used color for company logos, nothing prevents you from choosing a shade like green or gray if that’s what best represents your values.