Sales Strategies Overview
There are four selling strategies: script-based selling, needs-satisfaction selling, consultative selling, and strategic partnering. Selling strategies include understanding customer psychology to craft compelling narratives. These strategies wield the power to turn prospects into customers. Script-based selling satisfies basic needs; consultative selling provides solutions; strategic partnering builds long-term relationships; transactional selling focuses on product features.
Sales Techniques
Basic Selling Strategies
What are the four basic selling strategies salespeople use? The four basic sales strategies are script-based selling, needs-satisfaction selling, consultative selling, and strategic-partner selling.
Essential Techniques
Basic selling techniques are the foundational strategies and skills used by sales professionals to engage with potential customers and close deals. Here are some essential basic selling techniques:
- Active Listening
- Building Rapport
Closing Techniques and Strategies
Modern sales closing techniques include question closes, assumptive closes, take away closes, and soft closes. Popular sales closing techniques include:
- Question closes
- Assumptive closes
- Take away closes
- Soft closes
Other sales strategies help maximize reach and sales, like the four Ps – place, price, product, and promotion. Pricing strategies include premium, skimming, economy, and penetration. Key aspects of promotion are advertising, personal selling, sales promotion, public relations, and direct marketing.