Public Relations Salaries and Career Progression
The average public relations salary rates at different career stages are shown in the table below:
| Job Title | Entry-Level (0-12 months) | Early Career (1-4 years) | Midcareer (5-9 years) | Experienced (10-19 years) |
|---|---|---|---|---|
| Top Earners | $107,500 | $8,958 | ||
| 75th Percentile | $81,500 | $6,791 | ||
| Average | $65,112 | $5,426 | ||
| 25th Percentile | $40,000 | $3,333 |
Public Relations Career Overview
Public relations specialists work in various environments, handling tasks such as crafting press releases, developing communication strategies, managing social media accounts, and coordinating media outreach.
PR Careers: Questions and Answers
- Is It Hard To Get A Job In Public Relations?
- What Is The Starting Salary For Public Relations?
- What Does A Career In Public Relations Look Like?
- Why Are You Interested In Public Relations?
- Can You Make 6 Figures In PR?
- Does Public Relations Have A Future?
- What Do PR Students Do?
Fundamentals of Public Relations
Public relations is fundamentally about three principles: connecting, storytelling, and influencing. Every aspect of a PR career is driven by these core themes, including media relations, social media, thought leadership, SEO, crisis communication, event PR, community engagement, and reputation management.
PR Communications Specialist Salary
- Annual Salary for Top Earners: $121,750
- Annual Salary Average: $70,908
- Annual Salary for 25th Percentile: $47,000
Four Things to Consider For a Public Relations Career
- The ranks of PR practitioners are largely filled by women.
- Don’t expect a nine-to-five gig.
- Eleanor Pierce shares insights on PR careers.
Becoming a Public Relations Specialist
The first step to becoming a Public Relations Specialist is to obtain a bachelor’s degree in public relations, communications, or a related field. Experience in the field and a tailored resume are essential for landing PR roles.
Public Relations Job Responsibilities
PR specialists build and sustain a company’s public image, plan PR programs, write press releases, and organize campaigns. PR managers create efficient communication and media plans to build networks and raise awareness.
Public Relations: Industry Trends
PR and marketing teams collaborate, creating valuable branding strategies. Degrees related to PR managers include Public Relations, Public Relations Theory and Application, and Writing for Mass Communication.
The Essence of Public Relations
PR allows professionals to build relationships, connect with people, and maintain positive perceptions among audiences. Creativity, critical thinking, learning, and relationship-building are key aspects of PR careers.