LLC Name vs. Business Name
Your LLC name is your company’s legal entity name. Your business name markets your brand to customers. Many businesses operate under a “doing business as” (DBA) name. That allows your LLC to use a different public-facing name.
The LLC name indicates the legal ownership. Business names reflect locations’ products or services. You’ll list both when registering or opening accounts.
Each state governs LLC names. An LLC name can’t match another in the state. Most states require “limited liability company” in the registered name. You can’t use restricted words. Search to avoid duplicate LLC names.
Registering Your LLC Name
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You don’t need “LLC” in branding. But include it on legal documents. To omit “LLC”, file a DBA. Some states require DBAs to register locally.
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Including "LLC" indicates a formal business, building trust. That helps in industries relying on credibility.
Considerations for Putting LLC in Business Name
When you register an LLC in a state that doesn’t require its identification in the business name, you have a choice to make. Here are considerations:
There are advantages of having an LLC in a business name, like liability protection and efficient tax structure. That’s why it’s a preferred business structure for many small business owners.
However, you may be wondering what the implications are regarding your documents, statements, advertising, and marketing. Many lawyers think that removing doubts as to whether your business is an LLC is the best option.
For those who prefer not to include LLC in their business name there are strategies like creating a separate more brand focused name while ensuring legal compliance in documentation.
Including "LLC" can add a sense of credibility and professionalism to customers, indicating a formal and legally recognized business entity. It can instill confidence in customers and investors especially in industries where trust is paramount.
The right business name can make a big difference to your success. Before we get into when you can and should use LLC in the name, let’s explore basics.
- You do not have to put LLC on your logo. However, doing so may help customers identify your company. Additionally, most states require the abbreviation "LLC" or the word "Limited" somewhere.