Coffee Shop Culture
Wherever you find one in the city, you’ll likely find a freelancer typing away. From writers to artists, coffee shops appeal to anyone looking for somewhere to work. Since they work remotely, you’re bound to find them taking advantage of the free wifi and coffee. There are reasons why people order what they do. When it comes to the influencers it’s all about the aesthetic. Their tastes range from a simple black americano to the most convoluted spiced macchiato you’ve ever heard of. So long as it’ll look good, they’ll likely be satisfied.
Types of People in Coffee Shops
After spending hours in coffee shops trying to memorize dates for history classes, I noticed the types of people who frequent them. I dare you to sit down for a few minutes and people watch. There is a very good chance you will spot different stereotypes such as:
- The Instagram Snob
- The Awkward First Date
- The Instagram Girl
- The Coffee Connoisseur
- The Power Outlet Hoggers
- The Condiment Hoarder
- The Real Coffee Lovers
Target Market for Coffee Shops
Who usually goes to coffee shops? The target market for coffee includes drip coffee drinkers, coffee shop lovers, specialty coffee drinkers, and whole bean buyers. 25- to 34-year-olds spend on average $2,688 a year at coffee shops, the most of any demographic. The majority of coffee drinkers are women, so focus marketing efforts on female coffee drinkers as well.
Customer Preferences in Coffee Shops
Another reason people just can’t keep away from their local coffee shop is the quality of coffee that’s on offer. When you go to a cafe, an expert barista can make even the most elaborate coffee creation with ease – you don’t get that at home! With professional coffee machines, steamers and premium coffee, customers get the ultimate coffee experience that, for many, cannot be achieved at home. For the average coffee drinker, this is the most convenient way to enjoy high-quality coffee.
Customer Diversity and Preferences
What kind of customers are in a coffee shop? If you are a coffee shop owner or a barista, you will get to meet and deal with different kinds of coffee customers every day. There are three main types of customers based on their preferences:
- The coffee addicted
- The social
- The coffee fan
Successful Coffee Shop Business
What Makes a Coffee Shop Successful? There are several core factors that contribute to the overall vibe of your coffee shop and the kind of experience customers can expect. Your customers are going to make up their minds about what kind of coffee shop you’re running as soon as they step through the door. This is why it’s so important for you to build a welcoming atmosphere that is true to your brand.