The top 5 most popular websites in November 2023 are: Google, YouTube, Facebook, Amazon, and Twitter.
Google remains the most visited website. Search engines and social media platforms like Facebook dominate globally, but streaming sites like YouTube and eCommerce platforms like Amazon are gaining ground.
- The average time spent on Google is 10 minutes.
- Users view 8 pages per visit on average.
- The bounce rate is 28%, meaning 28% leave after one page.
Most visited websites offer insights into how we spend time online. Global giants remain on top, but there’s a noticeable rise in streaming and eCommerce. A handful of sites dominate for everyday use, catering to endless scrolling and search queries.
- Google was the most popular site with 91 billion visits.
- YouTube, Facebook, Amazon, and Twitter occupy the remaining top 5 spots globally.
- Google saw 53% growth from 2019 to 2020, only Instagram and Twitter grew faster in the top 50 websites globally.
- American sites dominate the internet, with PayPal and Walmart dropping out of the top 50 sites for the first time.
- South Korea had a second website in the top 50 with Samsung.
Google remains the most visited website globally. Users spend 10 minutes and view 8 pages per Google visit on average. Despite many options, people use the same handful of sites for search, social media, and news. The website with the most global visits was Google at over 100 billion in January 2023. YouTube, Facebook, Twitter, Wikipedia, and Samsung completed the top 5 that month.