Event Types
Events involve people assembling for social, cultural, educational, or business purposes. There are three main event types: corporate, private, and charity. Understanding different types helps plan meaningful, successful events catering to specific audiences. Resources, audience, and goals determine the right format.
Corporate Event Focus
Corporate events train, inform, motivate, and convince employees. Useful corporate events have clear, achievable goals considering their cost and planning. Sales Kickoffs encourage team members with different time zones and branches participating hybridly towards company goals. Product launches are upbeat, promotional, party or conference-like events occurring anywhere suitable.
Event Classifications
Events involve people assembling for social, cultural, educational, or business purposes. The events industry was valued at $1.135 billion in 2019. There are three main event types: corporate, private, and charity. Corporates train, inform, motivate, and convince employees. Private events are recreational while charity events are philanthropic. Entertaintment events like concerts and theater festivals are major events bringing in revenue.