What Is the Difference Between General Store and Niche Store?

Comparison of Store Types

The main difference between a general, a niche, and a one-product store lies in what they sell.

Pros and Cons of Store Types

We have to consider every aspect of both options and evaluate all the upsides and downsides to owning general and niche stores.

Choosing Between Niche and General Stores

For beginners, a general store is more lucrative than a niche store.

In a general store, you can sell multiple products and keep your store updated with the trends.

In a niche shop, you can quickly take over the market category.


In e-commerce dropshipping, a niche store refers to an online retail business that focuses on selling products within a specific niche or market segment. A niche store narrows its focus on a particular category or market segment.

For beginners, a general store is a more lucrative option compared to a niche store.

In dropshipping, there are three common online store models: general stores, niche stores, and one-product stores.

Experienced dropshippers often recommend starting with a general dropshipping website.

Building a general store requires much less time than building a niche store.


The general dropshipping shop sells products from many industries.

General stores may not be very profitable but provide stability and reach more customers.

A niche store offers higher conversion rates and a sense of expertise in a specific area.


We hope you have decided what’s best for you and your dropshipping store! Consider diving into our comprehensive Shopify dropshipping guide for more information.

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