Tips for Growing a Roofing Business
One of the first steps in growing your roofing business is to establish a separate bank account for your business finances. This will help you keep track of expenses and profits, manage taxes, and obtain financing.
A website allows staying in touch with customers and gives them information even when your office is closed. A website is a platform to showcase your work.
Invest in lead-tracking software, one of the most effective ways to grow your roofing business.
Consider getting roofing certification from the National Roofing Contractors Association.
Items needed to launch a roofing business include roofing nail guns, hammer tacker stapler.
Profit margin on a $8,000 roof job should be about 30% after costs and labor.
Offer additional services by partnering with window, door, and drainage experts.
Increasing Roofing Sales
Learn negotiation skills to secure better deals.
Include ample evidence and options in proposals to help owners make decisions.
Showcase metal roofs as sustainable, lasting longer than asphalt.
Use PropertyRadar to generate quality leads.
Showcase work on social media to reach new customers.
Sell on quality and value over price.
Get manufacturer approval to build trust.
Respond quickly to leads before competitors.
Improve brand awareness and customer support.
Start a referral program to get more customers.
Overcome price objections by establishing trust.
Use SEO and PPC ads to generate leads.
Consider door-to-door sales in a worksite’s neighborhood.
Generating Roofing Leads
Customer referrals are the number one option to get free roofing leads.
Follow tips to lower roofing marketing expenses or try out something new in the sales process.
Ensure that your emails are sent effectively.
Businesses that stay in touch with ideal customers via email generate 50% more sales-ready roofing leads.
Leverage customer testimonials to build social credibility and increase roofing sales.
Provide a hassle-free experience for homeowners getting their roofs fixed.
Roof Leads on Facebook
Facebook Roofing Lead Tip #1: Use paid Facebook ads
Create a Facebook ad for your business that links back to your website or includes a phone number or contact form for direct inquiries.
Increasing Roofing Sales in 2023
Develop effective roofing sales strategies to stand out in a competitive industry and reach a broader audience.
Investing in roofing leads is a great way to boost sales and build a stronger customer base.