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Responsibilities of Booking Agents:
- Booking agents coordinate performances and tours for artists.
- They arrange travel, provide staff, and coordinate promotional activities.
- A booking agent works with promoters to ensure artists’ needs are met at venues, allowing them to focus on music.
- Booking agents negotiate fees with promoters and venues to secure paid engagements at the best terms for artists.
Becoming a Booking Agent:
- To become a booking agent, you need industry contacts and be organized with good communication skills.
- Getting a foot in the door at an agency can be tricky, but with effort, working up from an intern, you can become an agent.
- Independent artists often serve as their own booking agent initially. But to advance their career, at some point hiring an agent is necessary once they reach a level they cannot manage themselves.
Earning Potential:
- Booking agents typically earn 10-15 percent commission.
- With hard work building a client roster, a booking agent can earn $40,000-$225,000 annually.