- It is acceptable to use another’s trademark in advertising as long as it is truthful.
- The use of another’s trademark must not give a false impression of connection, approval, or sponsorship by the owner.
Using Competitors’ Logos in Ads
- Another company’s logo, brand name, slogan, or similar term should not be used without their permission.
Alternatives to Google Ads
Bing Ads is a viable alternative to Google Ads with significant advantages:
- Bing is the second biggest search engine.
- Lower cost-per-click and fewer ad restrictions make it more accessible for businesses.
- Bing offers better video search capabilities compared to Google.
Advertising Locally
- To advertise locally, focus on writing a blog and mastering social media marketing.
- Utilize free online strategies such as Google My Business and Facebook pages for listings and promotion.
Legal Protection of Brand Name
- If your brand name is legally protected, competitors cannot use it in their ads.
- Competitors may use names non-deceptively, but legal action can be taken to prevent unauthorized usage.