Using Trademarks
You can use a trademark belonging to another person or company if you use it for specific purposes, but always obtain written permission. To avoid trademark infringement, write a letter to the trademark owner.
Legally Protecting Your Brand
- Protect Your Web Content
- Set up Google Alerts
- Use IP Protection
Brand Name and Domain Use
When using a brand name in your domain, ensure you’re not infringing on trademarks. Make it easy to remember and spell. Register your original trademark for added protection.
Permission for Trademark Use
In most commercial situations, get permission to use a trademark to avoid legal issues. Exceptions include comparative use, descriptive use, collateral use, nominative use, and parody/criticism.
Using Company Logos
- Be cautious when using logos without permission
- Good faith usage and fair use can provide a legal defense
Trademark Permissions
When using another company’s logo, ensure you have explicit permission. Fair use allows editorial content use, but avoid creating false impressions of endorsement.
Logo Usage Laws
Logos are trademarked, not copyrighted. Always seek permission when using a logo, and provide a descriptive rationale for usage.