Luxottica and Ray-Ban
Luxottica owns popular brands like Ray-Ban, Oakley, and Persol. Ray-Ban joined Luxottica Group in 1999. Ray-Ban is known for its aviator sunglasses and wayfarer frames. Oakley eventually sold to Luxottica in 2007. One competitive advantage of Luxottica is its vertically-integrated business model. Luxottica acquired Sunglass Hut, a sunglasses retailer, in 2001. Luxottica owns brands such as Alain Mikli and Arnette. Warby Parker competes with Luxottica by offering frames starting at $95. Ray-Ban Wayfarer Colorize Kit allows fans to create unique shades. Tom Cruise wore Ray-Bans in Top Gun, growing the brand’s prominence. Luxottica bought Revo sunglasses brand for $20 million. Ray-Ban frames start around $150, made with quality lenses. "P" means Ray-Ban lenses are polarized.
Brands under Luxottica
Luxottica owns popular brands like Ray-Ban, Oakley, and Persol. Luxottica started manufacturing Ray-Bans in 1999. Ray-Ban is known for its aviator sunglasses and wayfarer frames. Oakley eventually sold to Luxottica in 2007. One competitive advantage of Luxottica is its vertically-integrated business model. Luxottica acquired Sunglass Hut, a sunglasses retailer, in 2001. Luxottica owns brands such as Alain Mikli and Arnette. Warby Parker competes with Luxottica by offering frames starting at $95. Ray-Ban Wayfarer Colorize Kit allows fans to create unique shades. Tom Cruise wore Ray-Bans in Top Gun, growing the brand’s prominence. Luxottica bought Revo sunglasses brand for $20 million. Ray-Ban frames start around $150, made with quality lenses. "P" means Ray-Ban lenses are polarized.