Who Are Your Customers?
Who are your customers? Anybody that comes close to your cafe or coffee shop who is thirsty or hungry. They have lots of different options, you have so much competition from almost every other business. Whether it’s a supermarket, the convenience store, a pub, another restaurant, another coffee shop, the cinema, or the train station. At all these places, you can buy things to eat and drink. To be successful, you need to attract the right customers, and attracting customers is quite a science.
Attracting the Right Customer
Targeting the paying coffee drinkers, who will buy more cups of coffee, is the quickest way to boost your coffee sales. In this article, we will share stats on coffee consumption worldwide so that you can build a better coffee shop customer persona and reach the correct coffee drinkers.
Types of Coffee Shop Customers
If you’ve spent more than a few minutes in a Starbucks, you’ve probably noticed it’s easy to separate the customers into a few distinct groups:
- The Casual Drinker
- The High Maintenance Orderer
- The Business Meeting Participant
Understanding Your Market
One of the best ways to understand the target market for coffee shops is to understand why people would go to a coffee shop rather than use a coffee maker at home. There are some differences between the target market for consumers who buy coffee online and those who go to coffee shops. For example, coffee Shops tend to appeal most to those who are looking for a social environment.
The target market for coffee includes drip coffee drinkers, coffee shop lovers, specialty coffee drinkers, and whole bean buyers.
Coffee Shop Target Market Segments
Shops with a large number of positive reviews tend to show up first in Google searches and are more appealing to customers using Yelp to choose a coffee shop. So, to attract the right audience, you need to understand what is the target market for your coffee shop. The following sections will delve into the five coffee shop target market categories.