What Is a Home Staging Company? What is Home Staging?

A home staging company stages or temporarily furnishes and decorates a property before it goes up for sale. Home staging makes a home appealing to more potential buyers, selling a property faster and for more money. Staging requires investing in selling a home. Even professionals work with agents and staging companies for successful staging to sell. Before hiring a stager, consider their experience and services offered. It’s more important to use one of the best home staging companies rather than just an interior decorator. Some compromise is always expected during the staging process, but there is no need to allow a stager to move you out just to get it sold. There are effective ways of staging while allowing full functionality.

Staging is becoming mainstream at all prices. The study showed 40% of $350,000 to $500,000 homes and over 20% of $500,000+ homes staged in 2019 sold.

Starting a Home Staging Business

Like any business, downsides to home staging include finding homeowners who see financial gain in hiring a stager, getting first clients to build your portfolio, and working weekends/evenings when clients are available. To start a staging business, learn your local real estate market – what sells quickly versus not, what buyers want. Network with agents who can provide clients and market info. Prepare a portfolio of staged homes, starting with your own.

Staging Techniques and Scope

Staging prepares a property for sale by cleaning, decluttering, painting, adding accessories to make it appealing so buyers will likely buy it. Staging is more than just cleaning and decorating. Home staging companies may have in-house garden experts to boost curb appeal. They provide rental furniture, making properties attractive at a lower cost than buying furniture. Stagers implement cost-effective projects to make properties more attractive within a budget.

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