Naming an LLC after yourself can connect the company with your brand, which can be advantageous if you are well-known, as it establishes credibility. It’s also easy to remember, particularly with a distinctive name, and there’s a sense of personal pride involved.
Considerations for Using Your Own Name
However, there are alternatives to consider. Operating under a DBA ("doing business as") with a different public name allows you to enjoy the benefits of a personal LLC while maintaining a separate business identity. This can be useful if the personal name is not memorable or suitable as the company grows.
Pros and Cons
Pros:
- Establishes a clear connection with your personal brand.
- Easy for clients to find and remember.
- Streamlines the process of getting a business bank account.
- Offers some personal liability protection.
Cons:
- May not remain appropriate or memorable as the business expands.
- Using a different DBA name might be necessary to scale the company.
In conclusion, while there are both advantages and disadvantages to naming your LLC after yourself, it’s crucial to weigh these factors carefully to make the best decision for your company’s future.