The coffee truck culture started in Korea. Coffee trucks have gained immense popularity due to Korean dramas and celebrities who often donate coffee trucks to each other as a sign of support.
Popularity and Use
Fans of Korean actors and actresses, as well as Kpop idols, send coffee trucks to show their support and to form a deeper connection. These trucks allow you to get coffee on the go, and you can purchase a cup along with a pastry or snack. The convenience is further enhanced by the ability to order through a phone app.
Costs and Logistics
According to online forums, the cost to send a food or coffee truck ranges from $2,000 to $5,000, depending on the choices and quantity of food. When considering the cost, location is also important due to the price of gas.
Meanwhile, shipping a car from the US to South Korea can cost between $2,400 and $5,500, with most shipments using a container. Certain larger vehicles may incur additional costs.
Operating Schedules and Price Comparison
Some food trucks operate six days a week, from Tuesday to Monday. This option can be more economical than traditional catering services, with bookings for food trucks costing less per person compared to a traditional caterer’s price of $145 per plate due to their mobility and capacity to serve large crowds.
Social and Cultural Impact
Korean celebrities often send coffee trucks to studios to encourage one another, adding items like cakes or fast food to make the gesture both meaningful and practical. These acts of support are encapsulated by the common Korean cheer "Fighting!"
Offerings of Coffee Trucks
Coffee trucks in Korea typically sell coffee along with various beverages and food. These trucks have a consistent menu centered around coffee and are a hit among consumers.
Coffee Trucks and Idol Fan Clubs
The rising popularity of coffee trucks has led to the creation of fan clubs dedicated to supporting K-pop idols. Fans send trucks to filming locations to back their favorite stars, who often share photos of themselves with the coffee truck on social media platforms, further promoting this unique aspect of Korean culture.