According to a few recent studies, websites with more than 10 landing pages have a 55% higher conversion rate than websites with less than 10 landing pages. In fact, these studies suggest that if you have more than 40 landing pages, you could increase your conversions by 500% or more.
Your landing page should focus on solving one problem, by making one promise, to one person. Landing pages that convert the highest establish resonance with their visitors by increasing incentives to act now (on a call to action) while reducing friction.
91% of our surveyed marketing and advertising professionals feel positive about conversion shifts after adding their landing page(s). And the top three reasons why they believe those conversions happened were because of their team: Marketing (17%).
You should have at least one landing page per ad campaign you’re running. On top of that you’ll need “challenger” pages that you test against your “champion” pages. The winner is the higher converting page.
Examples of goals are “thanks for registering” pages or “download completed” pages.
Landing pages are designed with a single focus or goal, known as a call to action (or CTA, for short). It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.
There’s also a huge SEO benefit to having more landing pages, which can have an impact even before visitors land on your website.
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Can you have 2 landing pages? Yes, you can! Having or making multiple landing pages on one single domain is extremely common in the online marketing world. Companies that have more than 50 employees and have 1000 web pages see 9.5 times more traffic than companies with under 51 pages.
Creating a landing page with WordPress is a fairly simple process. There are a number of different types of pages that you can create with WordPress, including: homepage pages, lead capture pages, contact pages, and more.
Every landing page you have can be optimized with the right keywords for your company. By having many different pages, your company will become more recognized by Google.
If you have set targeting in a particular landing page of country, state or city, then you can use a simple tracking URL without adding any landing page to it. It will automatically open a targeted landing page based on user location.