Naming an LLC after yourself connects the company with your brand. If you are well-known, this establishes credibility. It’s also easy to remember, especially if you have a distinctive name, making it simple for clients to find you. There’s also personal pride in naming an LLC after yourself.
Alternative: Doing Business As (DBA)
However, some advise instead running the company under a DBA ("doing business as") with a different name. This allows the benefits of a personal LLC while operating publicly under another name if you prefer.
Pros and Cons
Using a personal name for an LLC can be inexpensive and easy to set up. It also provides some personal liability protection. Pros include ease of getting a business bank account approved.
Nevertheless, the name may not be memorable or appropriate as the company grows. An alternative is using your name legally but operating publicly under a different DBA name.
Consider your options carefully when making this decision.