Boxycharm makes money via subscription fees as well as online store sales. The bulk of the revenue comes from the subscription fees it charges customers for boxes.
Subscription Options
The company offers three boxes:
- Boxycharm Base has 5 products with a $175 average box value, delivered monthly.
- Boxycharm provides the marketing so companies profit even when selling at a discounted price.
- Customers can skip months or cancel anytime with no fees. The loyalty program rewards charms for reviews that can be used to purchase items.
Boxycharm learns preferences when choices are made, so boxes improve over time.
Customers have several subscription periods to choose from:
- Monthly
- 3 month
- 6 month
- Annual
Growth and Acquisition
Founded in 2013, Boxycharm has grown into one of America’s leading subscription boxes. In October 2020, rival IPSY acquired the business for $500 million.