Developing a Platform
How do you attract people to your platform? Develop one side of the market first. Seed with free data first. Your website is your home base: a place where your audience can consume valuable content.
- Choose the layout you want.
- Practice patience. Building an audience and revenue takes time.
- Seek input early when launching a platform from connections or an agency.
- What drives user adoption when launching a platform are clever incentives and push strategies, like the one Twitter demonstrated.
How to Start and Monetize a Platform
Getting Started
How do I start a new platform?
- First, buy a domain name.
- Ensure your product works on all devices and systems by testing security.
- Choose a CMS and begin building your site’s layout.
Monetization
How do digital platforms make money?
- Platforms like Google and Facebook earn through advertising because their content is free.
- Millions of users visit these sites daily, viewing ads.
Building Your Platform
Key Elements
- Your Website: Your site is your home base where audiences consume content. Make a strong first impression – you only have seconds to grab their attention.
Building Your OTT Platform
- Choose features
- Select monetization models
- Build on a proven platform
- Distribute across devices
- Market to gain users
Creating Custom Software
- Define minimum viable product (MVP)
- Choose appropriate technology
- Decide whether to build in-house or outsource
- Create main container and agents to manage platform
- Deploy containers and agents
Promotion Strategies
- Social media
- Influencers
- SEO
- Referrals
- Affiliate marketing
- Paid advertising
Creating a Business Platform
To create a business platform, follow these steps:
- Define needs and goals.
- Integrate systems.
- Provide value to attract multiple types of users quickly.
For creating a website specifically:
- Use Google My Business to add company name and services.
- Publish the site and add content.