A logo represents a brand. There are four main logo types: Wordmark, Lettermark, Pictorial mark, and Abstract logo.
Wordmark Logos
A wordmark logo uses typography for a brand. Examples are Google, eBay, and Visa. They rely on fonts called logotypes and can play with kerning, tracking of letters, or alter shape.
Lettermark Logos
A lettermark logo uses initials or letters of a company. They look professional across industries. Examples are Louis Vuitton, Tiffany and Co, Gucci.
Pictorial Marks
A pictorial mark is recognized without use on products. Examples are Twitter bird, Target bullseye, and Apple logo.
Abstract Logos
An abstract logo is a symbol for a company. Examples are Starbucks mermaid, Harley Davidson emblem, Warner Brothers monogram shape.
Logos provide first impressions. Invest to create the best logo design.