Hispanic Shopping Habits
Hispanic households spend $4,740 annually on food at home – about 1.4 percent more than the average U.S. household. They’re particularly large spenders on meat, eggs, fruits and vegetables. Founded in 1883 in Cincinnati, Ohio, The Kroger Co. has become the largest supermarket chain and the second largest overall retailer in the United States.
Top 10 Hispanic Grocery Stores
Whether you want to buy in a new place or get a sense of the competitive landscape of this Hispanic market, here are the top 10 Hispanic grocery stores in no particular order:
- Fiesta Mart. Founded in Houston in 1972, Fiesta Mart is one of the pioneers among Hispanic supermarkets in the US.
Hispanics shop at a variety of places giving brands multiple potential touch points, but highlighting the difficulty of standing out in a crowded landscape. Hispanic shoppers purchase more organic groceries than typical U.S. shoppers.
Hispanic Influence on the Retail Market
Hispanics represent the nation’s second largest racial or ethnic group, after white non-Hispanics, being 61 million strong or 18% of the population. They spend roughly $170 billion a year in general merchandise, grocery and drug store channels, and represent 14 percent of all buying visits. Given the rapid increase in the U.S. Hispanic population, the impact of Hispanics on retail is certain to rise.
Ease, selection and value are core reasons for Hispanics when choosing stores. Many Hispanic grocery stores have in-store delis and bakeries that offer Hispanic cuisine and baked goods. Brands that connect with shoppers at multiple touch points also tend to connect deeply with consumers. Walmart operated 2,634 stores in Mexico in 2021. Because of Hispanics’ $1.5 billion in disposable income, they are a crucial grocery market.