Typically, a standard billboard costs £500-£600 for 2 weeks. The cost varies by size, location, and duration.
Size and Location
48 sheet billboards are popular. They are 20ft x 10ft and cost around £350+vat outside London for two weeks. A 48-sheet billboard in a prime location costs around £20,000 for two weeks. These rates include production and placement but not design.
Price Variation
There are benefits to billboard ads because of their exposure. However, prices vary not only based on the size and location but also the duration of the campaign.
Typical Costs in the UK
Factors affecting costs are location, design work, setup, and rental period.
Typical costs in the UK for a 2-week rental period are:
- London – £336
- Birmingham – £336
Prices exclude VAT.
Smaller Advertising Options
Smaller advertising panels like bus stop shelter advertisements cost £240-£270 for 2 weeks.
Digital and Mobile Billboards
Digital billboards can cost between $1,200 and $15,000 per month. They allow for targeted advertising but risk malfunctioning.
Mobile billboards are another option. They move with vehicles, so are more likely to be seen by your target audience and take up less space.