Owning a billboard can generate between $1,000 and $100,000+ per location. Factors like location and format determine earnings. Small to medium sized billboards earn $300 to $2,000 per month, while large billboards command $1,500 to $30,000 per month. To set up a billboard business, you need to determine the type, find a high-traffic location, obtain permits, negotiate ground leases, and solicit advertisers.
At $2 billion in annual revenue, the billboard industry offers potential if you have capital to invest.
You can buy a billboard for between $650 and $2.4 million on Outdoorbillboard.com, then rent it out in six week increments with prices varying by location. Physical billboards average $750-$1,500 per month in rural areas, $1,500-$2,000 in small cities, and $14,000+ in major markets. Digital billboards range from $1,200 to over $15,000 per month depending on impressions and demographics.
When renting determine your budget. Duration also factors in as your billboard works 24/7. Make sure to calculate impressions to measure impact. Local businesses are best suited for billboards. Consider your budget when choosing size, type and location. Communicate your message in 7 words or less with 3 foot tall letters if near fast traffic. Small billboards are 6’x12’ and large are up to 20’x60’.
Can Anyone Buy a Billboard?
Nearly anyone can buy space on a billboard. However, most billboard buyers use media agencies to make buys for them. It’s easier than doing it yourself. You can purchase a billboard yourself if you have a very limited budget or simply want to do it yourself for kicks.