The dog training industry falls under the personal services category, which includes a wide range of businesses that provide services to individuals. Most dog training businesses offer obedience and competition training for dogs of all types.
The global dog training services market is expected to reach $63 billion by 2030, growing at 9.2% annually from 2022 to 2030. The U.S. market alone is projected to surpass $800 million by 2026 due to rising dog ownership rates. The Asian market is currently the fastest growing at 11.8% annually.
Startup costs range from $1,500 to $5,500, with most initial training done in groups at rented spaces like community centers. Profit margins on group classes can be around 70%. In the first years, training 6 hours weekly for 5 dogs at a time could bring in over $62,000 in annual revenue and nearly $45,000 in profit.
Industry performance relies on pet ownership rates, the economy, consumer confidence, and government investment. The pet grooming and boarding industry, which includes dog training, has seen consistent gains for a decade, even during recessions. Consumers purchase more luxury services for pets.
Competition in dog training is mainly local. To stand out, gather local opinions on what’s missing in town that your business can provide. Pursuing a certification, although not mandatory, also helps prove skills and experience.
The industry is unregulated, so credentials matter when clients choose a trainer. Methods won’t change much, although the emphasis will evolve. Trainers will need to utilize a combination of animal and human skills to be successful.
The terms “dog trainer” and “dog behaviorist” are often used interchangeably, and there’s no fundamental difference in their meaning. However, the term “dog behaviorist” is reserved for certified dog trainers, whereas anyone can call themselves a “dog trainer.”
Dog trainers use various training methods, including positive reinforcement, to encourage and reward desired behaviors while discouraging unwanted behaviors. The vast majority of dog trainers are self-employed, though some may work for a head trainer or as a part of a pet store’s obedience training program.