Finding clients is a skill more valuable than your talents. Learn this and you’ll succeed like McDonald’s or Walmart. You don’t need the highest quality or fastest service, just be the most findable and accessible. Do good work too.
Identifying Your Market
- Know your niche and ideal customers.
- Analyze the competition.
- Educate yourself on your market.
- Get an online presence.
- Leverage social media.
Gathering Client Feedback
- Conduct client surveys to find out what worked and what didn’t.
- Adjust your offerings accordingly.
Building Clientele Through Referrals and Networking
- Use word-of-mouth since people trust friends’ recommendations over strangers’.
- Touch base with potential clients in multiple ways and actively seek them out.
My Experience with Online Platforms
I’ve used these methods to get freelance clients online:
- Craigslist: Posted videography services ads and got my first client.
- Facebook: Paid ads got me 80% of my clients, being cost-effective and highly efficient.
- Referrals: Very powerful; asked happy clients to recommend me.
Learning and Improving Your Business
Now you know how to get clients—but do you know how to run a profitable consulting business? Don’t worry if you don’t know everything just yet—that’s what our library of free courses can help you with.
Canvassing and Marketing
- Create and optimize landing pages to capture leads.
- Offer free consultations with a conversion-optimized landing page to pitch your call.
Success Stories in Client Acquisition
With all of the brands I’ve built, SEO blogging has been my #1 technique for bringing in customers. At my writing agency, our blog brought in over 99% of our clients and sales.
Sales Techniques for Accelerated Growth
"90% of a sale is conviction and the other 10% is persuasion,” says Shiv Khera. Applying sales techniques such as prospecting and guiding prospects to a sale can accelerate finding clients.
Finding clients is often the most time-consuming task, but mastering this skill is essential. Engaging with your audience online, checking job boards, and contacting companies directly are all effective strategies.
Attracting More Clients
- Offer free trials or consultations.
- Ask for satisfied clients to leave positive reviews.
Having a potent presence on digital platforms such as Facebook, Twitter, Pinterest, and Instagram is vital for reaching followers amidst rising eCommerce competition.
Finding Your First Client
Knowing your market and leveraging marketing methods like Facebook paid ads and SEO, along with referrals, can help in attracting your first clients.
Tips for Freelancers in 2021
- Find your niche.
- Understand what your clients want.
- Leverage your network.
- Create consistent, quality content to attract new clients.