Search Engine Optimization (SEO) is a process that can improve the visibility of your Etsy shop in search engines. The goal is to help buyers find what they’re looking for. However, search engines frequently change their algorithms. While top rankings can’t be guaranteed, best practices can improve SEO.
On Etsy, SEO helps your listings appear higher in search results. This brings more potential buyers to your shop.
How Etsy’s Search Algorithm Works
Etsy’s search algorithm determines what listings appear first in search results. Tailoring your titles and tags to match keywords buyers use helps you rank higher and get seen by more potential customers.
Query Matching and Ranking
Etsy gives shoppers relevant results according to the words or terms they use. Etsy ranks product listings in two steps:
- Query matching: Etsy tries to match what the buyer is searching for with listing titles, tags, item descriptions, and shop names and descriptions. Listings with more relevant information appear higher in search results.
- Ranking: Other factors determine the final order of search results. These include reviews, conversions, click-through rates, and how recently an item was listed.
Tracking Etsy SEO Success
To monitor your SEO effectiveness:
- Check your stats to see what searches you’re being found for on Etsy.
- Track top monthly keywords to understand what you’re getting found for and how often.
- Aim for large numbers and percentages to prove people are finding your shop on Etsy itself.