The target market for ice cream includes families with children, teenagers, young adults, and adults. Ice cream stores offer variety in flavors and toppings to appeal to different age groups. Chocolate is the most popular ice cream flavor worldwide, and Ben & Jerry’s is the leading brand, with 202 million unit sales in 2021.
North America dominates the artisanal ice cream market with around 40% market share.
According to the 2020 data, people from New Zealand eat ice cream the most, with their per capita consumption being 28.4 liters per year. Zealand’s dairy product manufacturers adhere to strict quality and hygiene standards.
The largest percentage of ice cream purchasers were between the ages of 25 and 44, with 39% of respondents falling within this age range. By 2022, the global ice cream market will reach $89 billion. Increasing demand for sweet treats and increased income are driving this sector.
Who Enjoys Ice Cream?
- Families with children
- Teenagers
- Young adults
- Adults
Market Expectations
- Asia-Pacific: Highest expected growth rate by 2031.
- Global: Product innovation and innovative flavors driving the market.
American Consumption Patterns
- Quantity: Around 22 pounds per year.
- Frequency: More than 90% of Americans eat ice cream.