Amazon Logistics is the company’s delivery service. It has delivery stations and Amazon Flex crowdsourced drivers. Logistics fills gaps where shipping services stop, leading to fast delivery. Less control over fulfillment means less control over shipping problems. So, will using Amazon Logistics help or harm your Amazon marketing strategy?
Amazon keeps partners on close watch. As it expands delivery, it can adjust relationships. In December 2019, it briefly suspended service with FedEx Ground, citing poor performance.
Logistics is a marketplace where Amazon buys delivery services, and independent delivery services and individuals sell. “Capacity” is given by individual drivers who deliver shipments whenever they want using Amazon Flex.
Amazon is developing its drone delivery system, Amazon Prime Air, to get packages to customers in 30 minutes or less. Amazon leased 12 cargo aircraft, bringing its total fleet to over 80 jets. With Metro Markets, Prime members can enjoy free same-day delivery as Amazon expands to 75 U.S. metro areas. Amazon is building software for drones to incorporate them into the air traffic control system.
Logistics can help or hurt sellers. It can drastically improve ability to serve customers and deliver goods or significantly hurt feedback and online reputation. It varies by seller and depends on how each utilizes the program and is proactive.