Cold calling can be challenging, but with the right approach, you can make your calls sound engaging and personable.
Make Your Script Sound Natural
Use a good script, but practice the script to sound natural. Strive to make your calls sound like you are talking to a friend you’ve known for years. This will build instant rapport over the phone, resulting in more appointments, sales, and leads.
Be Engaging and Avoid Telemarketer Pitfalls
Do something different. Interrupt the natural pattern of buyer and seller and find something more engaging that captures the attention early on.
Don’t sound like a telemarketer. Instead, sound like a peer. Maintain a natural tone, smile while talking, and remain confident.
Make sure you know how to pronounce the person’s name correctly. Have an A+ attitude and stick (mostly) to the script.
Cold Calling Tips That Work
- Focus more on the prospect.
- Ask good questions.
- Present yourself as a business person, consultant, or advisor.
- Use simple language in a casual tone.
- Show Genuine Empathy For Your Customer.
- Use "please" and "thank you" consistently.
- Be brief and avoid being too pushy.
- Allow the other person to complete their thoughts before speaking.
The cold call has a negative image, but it’s an essential tool in B2B sales. Here’s how to improve your approach.
Manage Your Mindset
Remember that cold-calling is a psychologically demanding sales process. Set a goal to learn from every conversation.
The Right Approach
Understand that cold calling is laying the groundwork for future sales. Obtain the right data to take a strategic approach.
The Follow-Up
When ending a call, give the caller two positive options. Follow up without being annoying.
Master Cold Calling
To master cold calling, you must master the mental game. It has a 2% success rate, but with perseverance, you can succeed. We’ve curated a comprehensive list of essential cold-calling practices, including strong pre-call lead generation and consistent follow-ups.
Creating Your Own Cold Call Script
We’ve put together templates to help you get started and empower your team to close deals. Remember, the key to a successful cold call is to ensure you have a longer conversation. Say “Hello, this is (name)” to let people know who you are.