The Danish company The Lego Group is the largest toy company in the world in 2022 based on brand value. In 2015 Lego surpassed Mattel to become the “Largest Toy Company by Revenues”. The family-owned company The Lego Group manufactures the Lego-brand toys consisting of interlocking plastic bricks.
With a brand value of more than $7.4 billion in 2023, Lego was without a doubt the most valuable toy brand in the world. The Danish toy business has long held the top spot in its sector and consistently outperforms its rivals in terms of brand value.
Hot Wheels is a toy brand specializing in toy cars owned by Mattel. Hot Wheels produces miniature toy cars and various trucks and car sets too! The best part about Hot Wheels is that it is affordable, durable, and suitable for every family.
As we eagerly await 2023’s ranking of the top ten global toy brands, we are reminded that the world of play is ever-evolving and full of surprises.
When you’re choosing a toy, think of the age of the receiver, how they’ll use it, the quality of the toy, and its price. Among all of the kids’ toy brands on this list, Play-Doh is the most creativity-friendly.
The global toy market is significant, having reached 89 billion U.S. dollars in annual revenue in 2019.
The Lego Group, Bandai Namco Holdings, Mattel, etc. provide a variety of goods, from board games and puzzles to video games and interactive toys.
Ravensburger is a German company founded in 1883 with headquarters at Ravensburg, Germany. It is the leader of the jigsaw puzzle market.
For decades, these companies have fueled imagination and shaped childhoods across the globe.
It’s been a battle over the decades for Hasbro and Mattel for the title of best toy company.
Toy companies now use more environmentally friendly materials like sustainable wood. Although entertainment toys grow more popular, “pure play toys” still dominate the toy market.
Top toy manufacturing companies offer great variety. Jazwares, ZURU, Step2, PlayMonster, Moose Toys, Super7, Aurora World, INTEK, Green Toys, WeCool Toys, TonySourcing have dynamic brands expanding play opportunities.
Bandai Namco specializes in amusement parks, anime, arcades, video games, figures and toys. It designs electronic devices and toys with licenses. It offers figures, toys, home video games and plastic models.
Mattel produces iconic brands like Barbie, Hot Wheels, Fisher-Price. It also makes games, puzzles, board games, puzzles, card games, electronics and video games.
Hasbro subsidiary Tiger Electronics makes LCD games, Furby, Giga Pets. It makes musical toothbrushes, girls-only TV games, electronic diary toys.
Hasbro is a multinational toy and board game company. Since 1923, it has grown into a large maker with a global presence. It is known for diverse products like actions figures, dolls, board games, electronic toys. Brands include Transformers, My Little Pony, Monopoly, Play-Doh.
Tomica Disney Motors makes Disney car-imprinted toy cars. Ideal for toddlers due to safe, smooth finish.
NDA Toys is a UK wholesale supplier of trending toy brands like Disney, Crayola, Fisher-Price, Hot Wheels. Small packs available for fast UK shipping.
European toy companies make technologically advanced modern versions of traditional toys. Demand grows for European toys.
Fisher-Price makes educational toys since 1930. Based in New York, it produces toys nurturing children’s imaginations across age groups, researched in onsite play labs.