What are the most important considerations when deciding where to locate a theme park or other leisure attraction? Deciding factors include weather, available tourism infrastructure, accessibility, and competition.
Temperatures in the 70s and 80s (F) equal high attendance. A location with poor weather cannot recoup the investment. Tourism infrastructure like hotels allows multi-day visits and more spending. Also consider accessibility as easy access means more visitors. Competition from similar nearby attractions should be avoided.
Key Factors
How do I choose a theme park location? You’ll want to consider the location of Interstate highways and airports. But easy access can overwhelm parks not built to handle crowds. Few people visit parks in bad weather.
What factors enable theme park growth? These include casinos, shopping, demographics, marketing, and small/mid-sized parks.
Where should a park go? Good topography is key.
Understand different park types, attractions, and how to compare them to ensure a fun, memorable experience for all.
Focus on park safety. Invest in feasibility studies. Feature games and activities for kids. Properly price tickets and estimate costs. Choose big parks with top amenities. Folks spend on food and activities. Recreational parks have genuine themes and shade. Many offer indoor fun for kids.
International Parks and Considerations
Walt Disney World has four marvelous parks. Fantasy becomes reality in Magic Kingdom with 70 attractions.
Consider group ages when choosing European parks. Focus on coasters or not?
Research location, cost, attractions. How far will you travel? What can you afford? Accommodate all preferences.
Gardaland Park in Italy has coasters, water rides, Lego park. It’s among Europe’s top 10 parks with 3 million annual visitors.
Technology helps theme parks reduce lines and improve experiences. Interactive maps assist with queues, wayfinding, security, and data.
Plan meals and snacks. Make dining reservations. Pack water and snacks.
Prepare for varying weather. Dress appropriately.
How do I build a theme park? Select the type of park. Plan your business by doing a feasibility study. Have a business plan.
The feasibility study provides initial physical parameters. It also recommends the attraction mix and major components.
Come up with a concept. Clearly communicate it to designers. Secure rights for intellectual property to include. Develop high concept and specific themes for key areas and attractions.
Generally, waterparks cost between $10 million and $40 million to build. Indoor theme parks require $10 million to $30 million to build. How long to build a theme park? Individual rides and attractions can take over three years to finish.
As per reports, total revenue from amusement and theme parks expected to be over 22 billion dollars in 2019. Indian amusement and theme parks industry growing over 17 percent annual rate to 4,000 crore by 2020.