Standard and Digital Billboard Costs
A standard 48-sheet billboard costs around £350+vat outside London for two weeks. Digital billboards can cost between $1,200 and $15,000 per month. They allow effective targeting as they can be altered and scheduled. However, they risk malfunctioning. Mobile billboards move with vehicles so are more visible.
Cost Factors and Pricing
Prices vary depending on factors like size, location, and duration. A 48-sheet billboard in a prime location costs around £20,000 for a two-week campaign. Rates include production and placement but not design. Typical costs in the UK for a 2-week rental period are:
- London – £336
- Birmingham – £336
Prices do not include VAT.
Selling Billboard Space
For billboard owners, placing an ad on the billboard itself to sell space can be effective, especially if the location is prime. Put your phone number on the advertisement to inform readers that the space is for sale.