Creating a digital billboard involves using LEDs to generate an image, taking into account the metal frame, clear cover, and placement that adheres to local regulations and structural dimensions.
Physical and Digital Billboard Costs
Billboard advertising costs vary widely. In rural areas, the average cost is between $750 to $1,500 per month. Smaller cities might see prices ranging from $1,500 to $2,000. In large markets, the cost can escalate to around $14,000. For digital billboards, prices can exceed $15,000.
Building Your Own Billboard
For personal projects, such as making a small billboard to flash "Josh" with LED lights, basic supplies like a 4 by 8-foot wood board, tools like a saw, drill, and fasteners will be needed. The cheapest billboards, typically made of wood, require simple materials such as telephone poles, planks, and plywood, with costs averaging between $1,500 and $3,000.
Billboard Sizes and Types
The size of the billboard is crucial; traditional billboards accommodate a single advertiser, while double-sided or even triple-sided billboards are more economical options. The minimum recommended type size for billboards is 18 inches in height for readability, with larger sizes enhancing visibility.
Simplicity is crucial for impactful billboard design, with large text, bold non-serif fonts, clear messaging, vibrant colors, and avoidance of cluttered backgrounds. Inspiration can be drawn from existing billboards, and appropriate permits and clearances should be obtained prior to construction.
Tips for Simple Billboard Design
To make a simple billboard, provide contact information for ad space sales, and focus on straightforward design principles. Despite the significant cost of up to $280,000 for a digital billboard, the return on investment can be high due to the ability to frequently update messaging and engage viewers more effectively.
Remember to gather all necessary tools and materials, plan according to local zoning laws, and prioritize design elements like text, color, and location that harmonize with the billboard’s purpose.