If your business is growing, successful and thriving do not upset clients by switching, changing and altering how you look. You can instead change the way you do business behind the scenes: with financial or economic adjustments, staff changes, process, infrastructure. Don’t change your logo, label or brand unless your business has to change services or products to generate more business. You can make minor changes to remove www. from a logo.
Your logo should show the current state of business instead of what it was when created. An old logo prompts considering redesign. Make it contemporary. Logos are business associations consumers look up to. Some famous brands updated logos to become sophisticated, meeting market needs.
Why and When to Update Your Logo
- Business changed, logo should reflect that. Expanded product line or services? Logo must reflect that.
- Ensured that your logo still accurately represents your identity, mission, and services.
- People should look at logo and know what company does.
What to Consider When Redesigning a Logo?
When should you redesign a logo?
- Logo expresses your brand voice – brand grows, logo should match up.
- Who’s your audience? – Impact logo redesign has on them.
- Is budget set? – Costs depend on time and money afforded. Keep it simple in design.
- Analyze logo first – Assess condition.
Key Questions When Redesigning
- Has the company grown or changed? Added new items? More staff or offices?
- Do you have new competition? Look at rivalries in market.
- Is the logo outdated? No longer represents the brand? Doesn’t showcase offerings?
- Does it stand out? Gets lost amongst competitors?
- Is the logo adaptable? Works on all media formats? Scales for various uses?
The Risks of Changing Logos
Creating a strong brand takes time. Changing an established brand has risks. When you make style changes to branding, you ask customers to change visual associations. Brand evolution is crucial to the longevity of the biggest names.
Why change the logo?
- To align with the target audience.
- Consider the costs to remake everything.
- Crowdsourcing logo design gives ownership and gauges perception.
Strong brands have value beyond products. They don’t want to risk brand value from radical change. For example, IKEA had four logo evolutions in 51 years, and Apple had two shifts since 1976 with tweaks since.
The initial reaction is rebellion. Risks include consumers not connecting and not recognizing the brand. Mitigate risks by communicating changes.