Founded in 2008 by Gina “Gigi” Butler as a local boutique bakery in downtown Nashville, Tenn., Gigi’s Cupcakes has grown into America’s largest cupcake franchise with over 100 locations nationwide. In 2016, Gigi’s Cupcakes was acquired by an affiliate of Fort Worth-based FundCorp. Gigi’s Cupcakes offers a wide variety of high-quality, freshly baked goods, including cupcakes, cakes, pies, cookies and more all made from recipes created by Gigi, whose American Dream story has inspired people across the country.
Franchise Information
- Franchise fee: up to $35,000
- Total initial investment range: $237,200 to $427,500
- Liquid capital required: at least $150,000
- Minimum net worth: $300,000
Gigi’s is an attractive franchise that offers significantly lower food and labor costs than traditional baked-goods franchises. We are poised for continued growth and still have many attractive territories available for single-unit operators and area developers.
Convenience for Customers
Customers in a rush can order cupcakes online for pickup at their local Gigi’s Cupcakes location without any wait time. Advanced ordering is also available for weddings and other special events: Gigi’s is happy to make custom cupcakes to add excitement to your big day. Gigi’s Cupcakes rewards its customers with an email subscription that offers coupons and other discounts, as well as a Loyalty Club that offers reward points for each purchase.
The Entrepreneurial Journey of Gigi Butler
Gigi Butler, entrepreneur and founder of Gigi’s Cupcakes, admits her story of success is full of sweet irony. When Butler opened her first small business, Gigi’s Cupcakes, it was in the midst of the economic crash of 2008. To this date, her business has sold over 100 million cupcakes.