Brand Overview
Nestlé Pure Life is a brand of bottled water from Nestlé Waters globally and BlueTriton Brands in North America. The brand was first established in 1998 in Pakistan and is now available in 21 countries. In early April 2021, the sale of Nestlé Waters North America’s bottling operations, including Nestlé Pure Life, to One Rock Capital Partners LLC and Metropoulos & Co. was concluded.
Parent Company and Ownership
Pure Life is produced by Nestle Company, a Swiss multinational food and drink processing conglomerate. The brand was acquired by Nestle in 2000 and launched in Europe that same year.
Environmental Impact and Community Concerns
Nestle extracts water for its Pure Life brand from a source in the village of Aberfoyle, Ontario, under the jurisdiction of the City of Guelph. A local advocacy group called Wellington Water Watchers has expressed concern about the water extraction.
In Canada, Nestlé has been criticized for bottling water in poor regions, potentially draining natural water sources.
Quality and Certification
Nestlé Pure Life’s factory in Ayutthaya was certified, emphasizing the company’s commitment to sustainable water management and environmental conservation.
Additional Information
Nestlé generates revenue primarily through its food and beverage products, with additional revenue from pet care, health science, and skin health divisions. Moreover, the company earns income through licensing, partnerships, and joint ventures.
According to the TDS results chart, Nestle PureLife is carbon filtered, mountain spring, or aquifers water. The pH test showed that the pH balance in the water was 7.
Social Contributions
Pure Life® is proud to give back through partnerships with organizations.
The Pure Life Society in Malaysia was initiated in 1948 by an Indian spiritual master by the name of Swami Satyananda and was formally registered on 15 July 1950. The motto of the Pure Life Society conveys the message of the spiritual founder, proclaiming “Truth Alone Triumphs”.