Business Name and Logo
The business name is the brand’s identity. If it’s too long, use a short form like IBM. This is widely popular, with many unaware of the full name. Standing out from competitors with more creative designs and not matching the logo and name can create controversy so people remember you. This recognition is key in crowded markets.
Logo Design Considerations
Your logo doesn’t have to match your name. Keep logo details simple for readability on materials. Research your target audience and competitors. Then, pick your focus and personality, write your slogan, choose colors and font that reflect your business, and check business name availability locally. Cities add requirements.
It’s ok for your trademark and your business name to differ. For example, your company might be registered under one name, while the name of your brand might differ.
Creating a Recognizable Logo
If you decide to create a logo that matches your business name, use the same fonts and styling in both. Alternatively, an image related to your business in your logo can help customers identify your business. Your logo should be recognizable and memorable, synonymous with the company name.
Digital Presence
Both Google and Bing understand that a logo will often be repeated in PNG, GIF, and JPEG formats. Simply markup the logo using the alt description to inform search engines that it is the LOGO for your business.
If we consider the logos of car companies, we find that most use their brand names in their logos to avoid confusion with competitors.
Combination Logos
What is a combination logo? A combination logo is a logotype and logomark combined into one. Text and image or icons are combined to enhance the branding message and clarify what a business is all about.
Your company logo should be easy to understand and remember. Include your company name, and if it’s long or complicated, consider abbreviating it or using an acronym. The name in your logo should be written exactly as you want customers to refer to you.